Little Cloud Beauty
Brand identity and packaging design for a consumer beauty product entering Western markets.
Quick Facts
Industry
Consumer Beauty
Timeline
2024
Expertise
Design
Market
USA
Platform
Brand & Product
Focus
Visual Identity
Summary
Little Cloud Beauty needed a full brand refresh to bring its Taiwanese culture inspired lip balm product to Western markets. Startery delivered an elegant brand identity, packaging, and assets tailored for retail and online success.
The Problem
The Problem
Little Cloud Beauty lacked a cohesive brand and visual identity. Its product—though high quality—struggled to resonate with Western audiences or secure shelf space in retail environments.
The Brand
The Brand
We developed a soft, minimalist brand identity rooted in feminine elegance. Our work included logo design, brand voice guidance, color palettes, and digital presence recommendations.
The Product
The Product
We designed product packaging suited for Western beauty shelves. Every detail—from typography to tactile material suggestions—was optimized for elegance and market appeal.
The Results
The Results
Little Cloud Beauty now has a polished, market-ready brand and product presence. The updated identity has helped open conversations with retail buyers and align its positioning for Western expansion.
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