Quick Facts
Industry
Consumer Beauty
Timeline
2024
Expertise
Design
Market
USA
Platform
Brand & Product
Focus
Visual Identity
Summary
Little Cloud Beauty needed a full brand refresh to bring its Taiwanese culture inspired lip balm product to Western markets. Startery delivered an elegant brand identity, packaging, and assets tailored for retail and online success.The Problem
The Problem
Little Cloud Beauty lacked a cohesive brand and visual identity. Its
product—though high quality—struggled to resonate with Western audiences or
secure shelf space in retail environments.
The Brand
The Brand
We developed a soft, minimalist brand identity rooted in feminine elegance.
Our work included logo design, brand voice guidance, color palettes, and
digital presence recommendations.
The Product
The Product
We designed product packaging suited for Western beauty shelves. Every
detail—from typography to tactile material suggestions—was optimized for
elegance and market appeal.
The Results
The Results
Little Cloud Beauty now has a polished, market-ready brand and product
presence. The updated identity has helped open conversations with retail
buyers and align its positioning for Western expansion.
Want a brand transformation like Little Cloud Beauty? Start your project
today →