Comb Financial
Brand, product, and NFT strategy for a DeFi platform with $1.3M in NFT mint volume
Quick Facts
Industry
DeFi / NFTs
Timeline
2022
Expertise
Branding & Product
Market
Global
Platform
Web3
Focus
NFTs, Token Launch
Summary
Startery partnered with Comb Financial to design and launch its NFT offering from the ground up—including naming, branding, product design, and marketing. The campaign generated $1.3M+ in mint volume and positioned Comb as an early mover in utility-driven DeFi NFTs.
The Problem
The Problem
Comb needed to stand out in an overcrowded DeFi landscape. They had strong backend tech, but no clear visual identity or go-to-market strategy—especially around their upcoming NFT drop.
The Brand
The Brand
We crafted a striking brand system inspired by hexagonal structures in nature—symbolizing decentralization, strength, and order. This informed the name, color palette, website design, and NFT art direction.
The Product
The Product
We designed the entire user experience: from minting flow to NFT display, Discord integrations, and on-chain UX. Our team also built custom landing pages, wallet integrations, and strategy for utility-tier structuring.
The Results
The Results
The NFT mint sold out, generating over $1.3M in volume. Comb’s Discord community grew by thousands, and our design system became the backbone for their future DeFi products.
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