Atana
End-to-end brand, strategy, and influencer marketing for a luxury Indian travel company.
Quick Facts
Industry
Travel / Hospitality
Timeline
2025
Expertise
Strategy & Branding
Market
USA → India
Platform
Influencer Marketing
Focus
Luxury Tourism
Summary
We helped Atana launch a luxury Indian travel experience tailored to American audiences—owning the brand strategy, messaging, design, and influencer GTM. Our work helped position Atana as a premium travel brand rooted in story and substance.
The Problem
The Problem
Atana wanted to bring India’s richness to American travelers but had no structured GTM plan, brand identity, or influencer playbook to create buzz and conversions.
The Brand
The Brand
We shaped Atana’s identity from scratch—name, story, aesthetic, and tone. The brand evokes majesty, intimacy, and cultural immersion. We built everything: logo, palette, tagline, visual system, and positioning narrative.
The Product
The Product
We designed a seamless customer experience for travelers—from landing page to itinerary flow. We also built the influencer marketing engine: tiered campaign structures, recruitment strategy, content packs, and compensation models.
The Results
The Results
Atana soft-launched with a waitlist of interested travelers and 20+ creators expressing intent to collaborate. The company now has a differentiated, scalable brand and a repeatable go-to-market playbook.
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